Marketing professionals can use any form of marketing that uses electronic devices or a digital mode to deliver promotional messaging and track its effectiveness throughout the consumer journey. In practice, digital marketing refers to advertising that appears on a computer, phone, tablet, or another type of electronic device. Online video, display ads, SEO, paid social ads, and social media posts are just a few examples

This is one of the most frequently asked questions in a digital marketing interview. Search Engine Optimization, or SEO for short, is the structured solution to the requirement of an increase in incoming traffic to a web page. This directly correlates to an increase in the number, as well as the quality, of the traffic generated based on certain criteria used to attain it.

Keywords are the literal key search phrases users use to search for a product, brand, or anything of their choice. This forms to be the primary entity used when working with the concept of search engine optimization (SEO). A keyword has the utmost importance when used well and analyzed diligently; it has the ability to draw in a lot of organic traffic. This directly results in users landing on a website optimized for keywords in any search engine.

• Web page title
• Web page URL
• Meta description
• Website content
• Headings

• SEM (Search Engine Marketing)
  • Used to gain website traffic by purchasing advertisements on various search engines.
  • Paid
  • The results are immediate.
  • The click-through rate is lower.
• SEO (Search Engine Optimization)
  • Used to gain website traffic by purchasing advertisements on various search engines.
  • Free
  • The results take time.
  • The click-through rate is lower.

There are many channels in this pipeline, and the most popular ones are LinkedIn and Facebook. With the onset of influencer marketing, Instagram is showing wholesome potential as well.

• Inbound marketing This includes attracting customers and turning them into leads through different marketing channels like SEO, content marketing, viral videos, webinars, social media campaigns, etc. Read about inbound marketing and what it is not.
• Outbound marketing This includes attracting customers and turning them into leads through different marketing channels like SEO, content marketing, viral videos, webinars, social media campaigns, etc. Read about inbound marketing and what it is not.

Content marketing is a marketing technique for the creation and distribution of relevant and valuable content to attract, acquire and attract the attention of a well-defined target audience, with the aim of driving them to be future customers.

Google Analytics is a web analytics tool that tracks website traffic, and user behavior, and provides insights into how users interact with a website.

Google AdWords is one of the popular PPC advertising systems. It is an online advertising service provided by Google that helps marketers and businesses instantly reach their customers.

Adwords handles the foundation for marketing. The advertisement will appear on the Google tab if the deal is expensive. Also, Adwords handles PPC, so if someone clicks on the ad due to the web search, you have to pay.

• SEMrush
• Optimizely
• Unbounce
• Keyword planner
• Adwords Editor
• AdWords Wrapper

Social media marketing can help you by increasing website traffic, building conversions, increasing brand awareness and improving communication and interaction with target audiences.Social media marketing involves creating and sharing content on social media channels to achieve your marketing and branding goals. It includes different activities like posting images, videos, and other content that drives audience engagement.

Email marketing is a highly effective Digital Marketing strategy of sending emails to target leads and customers. Effective marketing emails convert leads into customers and turn one-time buyers into loyal fans.

• On-page SEO:How to improve the page's user and search engine friendliness
• Local SEO:When you want people to come into your local store
• E-commerce SEO:E-commerce SEO: Optimising an entire e-commerce website.
• Technical SEO:Technological factors that impact a website's exposure in search engines
• Off-page SEO:Methods you might employ to advertise your website online
• Mobile SEO:Mobile-specific SEO

The following are the major limitations of online marketing:

• As online marketing is convenient and affordable, it has gained popularity as a tool for most firms. Hence, in such fierce competition, standing apart can become difficult and overwhelming.
• There is so much data, information, and a barrage of technologies that it is simple to become confused. A lot of practice and experience are needed to make sense of it all.

The order of operations in Excel formulas is

• Parentheses
• Exponents
• Multiplication and Division (left to right)
• Addition and Subtraction (left to right).

Accelerated Mobile Pages, or AMP, is the abbreviation. The goal of this project from Twitter and Google is to create quick mobile pages. An open-source package called AMP assists in building small web pages that load quickly.

For Adwords Ad characters, headlines and sub-headlines should not exceed 30 characters. Descriptions should be within 90 characters.

Both AdWords and AdSense are a part of Google’s advertising network. AdWords allow the businesses to advertise on Google’s network, while AdSense enables publishers to reserve space for AdWords placements on their website.

Google PageRank was an algorithm that ranked web pages based on their importance. It’s no longer publicly visible, but the concept of backlinks and authority still influences SEO.

Reviews can measure customer satisfaction. If the customer is satisfied, they will leave a positive review. Also, when customers are happy, they repurchase or refer the product to others.

• Basic computer skills and internet familiarity
• Fundamental understanding of marketing concepts
• Proficiency in English for effective communication
• Passion for creativity and staying updated on trends

• Search Engine Optimization
• Social Media Optimization
• Google Analytics
• Paid Advertising - PPC
• Analytics and Reporting
• Content Marketing
• Google Ads

Digital Marketing is a best, highly demand and easy to learn course. There are lot of opportunities available in the IT industry for SEO Expert, Ads Specialist, Social Media Analyst and lot more.

By completing our digital marketing courses, you'll acquire valuable skills that are highly sought after by employers across industries. Whether you aim to advance in your current role, switch careers, or our training will empower you to excel in the digital world.