Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic technologies. These digital channels can include the internet, mobile devices, social media platforms, webinars, search engines, online customer communities and other digital platforms.
Overview and importance
Comparison with traditional marketing
Key components and strategies
Importance of a website & Website Design
Importance of SEO
On-page and off-page SEO
Keyword research and tools
Off page Optimization
Importance and benefits of social media marketing
Major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
Best practices for engagement and growth
Introduction to Paid Advertising**
Overview of PPC (Pay-Per-Click) advertising
Google Ads and social media advertising
Creating effective ad campaigns
Budgeting and ROI tracking
Importance of analytics in digital marketing
Key metrics and KPIs
Tools for tracking and analysis (Google Analytics, etc.)
Making data-driven decisions
Successful digital marketing campaigns
Lessons learned and key takeaways
Interactive discussion and Q&A
Participants create a basic digital marketing plan
Interactive activities and exercises
Group discussions and feedback
Copyright | Grownet Technologies. All Rights Reserved